Beacon Market To Flourish With A CAGR Of 22.0% From 2017-2025
Based on a fresh market research report authored by Credence Research, “Proximity Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Infrastructures, Others)) Market – Growth, Future Prospects and Competitive Landscape, 2017-2025”, Bluetooth Beacon sector is expected to grow at a CAGR 22.0% from 2017 to 2025.
The complete report is out there at http://www.credenceresearch.com/report/bluetooth-beacon-market
Mobile and wireless communication technologies have emerged exponentially during the past few decades. Continuing development of advanced cellular communication is estimated to grow a step forward in the future years, seeing adoption across different application. The retail industry is one such vertical continually working towards boosting their consumer experience by employing newer engagement models. Some of them are interesting LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry hugely promising for customer engagement technologies such as Marketing Beacon. Proximity Beacon is one of the many wireless communication techniques developed recently using which the retail companies (merchants) can come in contact with their prospects.
The BLE Beacon market has experienced sizeable growth since its first introduction in 2013. BTLE Beacon features Bluetooth low energy (BLE) and has been shown to be a straightforward one-way communication channel. BLE Beacons are available for both open source and closed source platform so therefore, can be used for a wide variety of applications. In addition, the installation and operation cost of BTLE Beacon is very economical making it a permanent solution for the retail firms, therefor enhancing brand marketing. Companies are willingly using this new strategy for engaging their buyers. Added to that, iBeacon finds its application in public places just like air-ports, automatic parking systems, navigation inside the buildings and others to guide the people through providing important information instantly to their smartphones.
Proximity Beacon Market is segmented based upon platform, end-use, and geography. On the basis of the platform, Bluetooth LE Beacon is classified as open source BLE Beacons and closed source BLE Beacon. Open source Proximity Beacon are commonly applicable for android platform, while the closed source BTLE Beacon is deployed for IOS operating-system. According to the end-use segmentation, Bluetooth Beacons are classified for retail, public amenities, and other applications. The other applications segment include indoor navigations and healthcare applications.
Around the world, America leads the entire BLE Beacon market. Europe succeeds the North American iBeacon market, in the case of revenue. Asia-Pacific is expected to emerge as the fastest developing market for BTLE Beacon technology as a result of significant potential for the retail industry. BTLE Beacon market is expected to grow noticeably in Asia Pacific during the forecast period.
Smart Beacon market continues to be in its nascent stage, with a few countries witnessing their adoption. The market consists of a significant number of manufacturers, with the majority of them working on creating energy-efficient iBeacons based on open source platform. BTLE Beacon manufacturers similar to Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc., Kontakt.io, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and others are evolving the technology by increasing battery lifespan and improving additional technical specification including operating range. Yet another significant strategy taken on by the market participants is creating low-priced Bluetooth Beacon for small retail segments.
Continue efforts by the retail industry towards more efficient customer interaction
Improving global sales channel as a way to retain and enlarge the sales
Constant growth in wireless communication as well as the smartphone technology
Center on stretching the application area of Marketing Beacons
In accordance with https://newspharmaceuticals.com/79469/bluetooth-beacon-market-to-expand-with-a-cagr-of-22-0-from-2017-2025/